My Story Hi, I’m Shruti, a 24-year-old dreamer and the founder behind this brand. My journey with fashion started much earlier than I ever realized. When I was just six years old, the only things I loved to draw in my sketchbooks were dresses, shirts, and pants. While other kids filled their pages with random drawings, mine were always filled with outfits and little fashion ideas. Back then, it was just something I enjoyed doing—I never imagined that one day fashion could actually become a part of my life. As I grew up, life moved in different directions. I graduated and spent three years working, learning, and understanding the world. But somewhere along the way, everything came back to the same point again. I realized that the creativity I had as a child never really left me. Fashion was always a part of who I am. I discovered that I’m creative, confident, and outgoing, and I wanted to build something where I could truly express that energy. Coming from a non-business background, starting a brand is not the easiest path. There are challenges, uncertainties, and many moments where things feel overwhelming. But instead of seeing that as a limitation, I see it as a challenge—one that pushes me to work harder and dream bigger. This brand is not just about denim; it’s about creating something meaningful. I want to build more than just a brand—I want to create something magical where all my passion, ideas, and efforts come together. This is the moment where I’ve decided to take a leap and launch a denim brand that represents creativity, courage, and authenticity. I truly believe that dreams grow stronger when people believe in them together. So I sincerely hope and request every young person out there to support this journey. With your encouragement, we can build something inspiring—not just a brand, but a story of passion, persistence, and the courage to follow what truly feels right. Thank you for being part of this journey.